Whether your business is big or small, SNS (Social Networking Service) App is an important tool that you should put at the top of your list. SNS app allows you to reach new customers, push your website traffic, and stay in contact with your current clients. However, you need the right resources if you really want to run your sns apps properly.
Instagram was started by Kevin Systrom and Mike Krieger in San Francisco, who originally tried to create a Foursquare-like website, but then turned their focus exclusively to picture sharing. The term Instagram means an “instant camera” and “telegram” amalgam.
The iOS app was released on Oct. 6, 2010, via the iTunes App Store. On April 3, 2012, the Android app was released. The success of the sns app skyrocketed, with the firm announcing more than 40 million active users in just two years after launch. This attracted the attention of Facebook, which, in the summer of 2012, formally acquired Instagram for $1 billion.
Instagram allows users, via a smartphone app, to edit and upload images and short videos. Users can add a caption to each of their posts to index these posts and make them searchable by other users inside the app by using hashtags and location-based geotags. On the Instagram feeds of their followers, each post by a user appears and can also be seen by the public when tagged using hashtags or geotags. Users also have the option to make their profile private so that their posts can be accessed only by their followers.
Instagram users can like, comment on and bookmark the posts of others, as well as send private messages to their friends through the Instagram Direct feature, as with other social networking sites. With a single click, images can be posted on one or several other social media sites, including Twitter, Facebook, and Tumblr.
Not only is Instagram a tool for users, but also for corporations. The photo-sharing app gives businesses the chance to start a free business account to advertise their goods and brands. Companies with company accounts have access to free metrics for contribution and impression. More than 1 million advertisers worldwide use Instagram to share their stories and tales, according to Instagram’s website.
Pantograph, entirely based on TomoChain, is designed without blockchain awareness to act like any standard application in the simplest way. On the TomoChain network, users can freely send, receive, and manage blockchain assets, tokens, and NFTs while completely managing their accounts. It is now easier to send/receive crypto, and users can send/receive tokenized assets without sharing their addresses through a connection to anyone.
For marketers, Pantograph is a powerful tool to build up a community and engage closely with followers. Businesses can create and manage their communities, hold giveaway events with their own tokens, get engaged with followers through chat, and more.
- Panto Chat: Chat with anyone in different communities, and directly send any resources while chatting,
- Panto Community: Hosting a forum and advising committed followers with $TOMO or tokens without any fees
- Pantogram: Monetize your photos on Instagram
- Panto NFT: Digitize your unique assets such as collectibles, event tickets, domain names, digital art, etc. or create customized attributes on your digital cards,
- Panto Gift: a number of point packs to be used for various purposes.
What sets Pantograph apart is security, privacy, and the combination of entertainment and monetization. All are inherited by blockchain technology. This is also a new kind of social network of the future when blockchain is the technology that the world is gradually moving towards.
YouTube is a free website for video sharing that makes it easy to view videos online. You can also make your own videos and upload them to share with others. Now one of the most popular websites on the internet with visitors watching about 6 billion hours of video every month.
If you ever watched a video online, there’s a fair chance that it was a video from YouTube. For instance, almost all of our website’s video tutorials are actually YouTube videos! The video below is also a YouTube video. To start watching, just click it.
There is a clear indication that YouTube is likely to overtake Facebook as the top SNS platform with monthly viewers.
In less than a year, Youtube has added 300 million individuals to its logged-in audience. This trend will continue, and in the next 10 months, Youtube will hit 2 billion people.
Although Weibo no longer dominates the sns app space of China, it is still growing rapidly. Weibo marketing is an important tool for brands in China that want to gain visibility.
There are five key ways for brands to gain Weibo visibility:
- Influencer campaigns
- Organic growth
Even with WeChat‘s extreme rivalry, the increasing advertisement revenue from Weibo makes sense: WeChat notoriously did not promote itself as an advertising SNS app. Weibo provides CPM (cost of 1,000 advertising impressions) with a high degree of interaction and seamless integration with Taobao/Tmall, often 10 times cheaper than WeChat.
Competition is growing, but Weibo’s ongoing innovation is likely to allow the network to remain on top of its niche for a while and potentially exceed its Western Twitter counterpart.
TikTok promotes the posting of short videos by its users. Some of its former Musical.ly users have simply posted lip-synching images of themselves to music videos. Videos of original content were posted by the more creative, enthusiastic, and technically proficient participants, and it was these individuals who became the influencers on the website.
Most TikTok videos are up to 15 seconds long, although 60-second story-type videos can be created and shared.
The same demographic, teens and tweens, is targeted by both the original TikTok and Musical.ly. No wonder, therefore, that the combined TikTok also focuses on 13-24-year-olds as well.
One trend that has changed with the increasing popularity of the site is that the types of videos that people post are now more diverse. They are not simply music anymore. Comedians doing stand-up routines up and coming, skateboarders showcasing their talents, pranksters, dancers, fashion buffs, budding beauticians, and art lovers, all take the opportunity to share videos showing their talent. And now we are also seeing people using their favorite brands to post videos showcasing them.
There are three main methods of marketing brands on TikTok:
- Build your own channel and upload appropriate videos from your channel.
- Collaborate with influencers to distribute content to a wider audience.
- Pay to advertise on TikTok. For TikTok ads, it’s very early days so there definitely isn’t demand yet as there is for YouTube. However, Tiktok will become more popular and established over time.