According to Statista, approximately 91% of U.S businesses were using social media for marketing purposes. The rate increased from 86.2% in 2013 to 91% in 2019.
Generally, people are only aware of Facebook, Twitter, and Instagram sorts of social channels. However, for a marketer or any brand, there are many other types of Social Media channels to explore, as they play an important role in targeting and converting leads.
In this article, we will list the most popular social media to help your business reach a wider audience.
Social Networks: Facebook, Twitter, LinkedIn
Social networks, sometimes referred to as “relationship networks,” enable people and organizations to connect online to share information and ideas.
People join these types of social media to associate with individuals (and brands) on the web. Therefore, you can use these networks to help your business through branding, social awareness, relationship building, customer service, lead generation, and conversion.
Although these networks are not the oldest type of social media, they certainly define it now. These channels started out as relatively simple services. Twitter, for example, is where you answer the question “what are you doing?”. Or if you want to check on your crush, Facebook has got your back.
Organizing campaigns on a variety of Social Media will help you expand your reach. Some of the benefits of these social marketing networks include:
- Encourage individuals and businesses to engage online and share data and ideas to ensure mutually beneficial relationships.
- Optimize your existing marketing campaigns. You will discover many organic and paid ways to do this on Facebook, Twitter, and other types of social networks.
Media Sharing Networks: Instagram, Snapchat, Youtube, Tiktok
The reasons people are using media sharing networks are to find and share photos, videos, live videos, and other media online.
While the majority of posts on relationship networks contain text, posts on networks like Instagram and Snapchat start with images or videos so users can decide to add content like comments, mentions. They even feature cute filters that you can add while taking a selfie. You can even host a Livestream with your followers on these media channels.
Similarly, TikTok, a social media platform targeted at Gen Z mobile users. It became the second-most downloaded app in the world in 2019.
Like YouTube, TikTok is entirely composed of videos. The main way to consume TikTok is to navigate through the “feed” of short, easy-to-understand posts, just as Facebook and Twitter. Like Netflix, the default content viewing mode is through the recommendation algorithm, not through building up a network of “friends” or “followers”.
Such types of social media also help you with branding, lead generation, targeting, and more. They give individuals and brands a place to explore and share media so that the target audience can be targeted and converted in a convincing and results-oriented way.
Social Media For Discussion: Reddit, Quora, Digg
Such types of social media are used for finding, discussing, and sharing news, information, and opinions.
Discussion forums are used to find, discuss, and share news, information, and opinions. They can be an excellent resource for market research. Get it right, you can advertise on them as well, although you’ll need to be careful to keep your ad and post separate.
These types of social media can be seen as one of the oldest. In an era when Facebook was not so popular, people used to discuss popular culture, current affairs and ask for help on forums. Take a look at the broad reach and the huge number of users on forums like Reddit, Quora, and Digg, you’ll find that the public’s aspirations for knowledge and collective intelligence remain insurmountable.
Discussion forums are the place to provide answers to various queries of any domain. In case your business needs deep customer research, these locations will be the most suitable locations.
The New Generation of Social Media
Pantograph is the first social media platform to incorporate the mentioned traits. The results are a unique way of communication and community building.
Inheriting the nature of blockchain technology, Pantograph was born to be a platform where the user’s personal information is more secure than ever. Since the app stores most data on Blockchain, anonymity is entirely at the user’s control.
Pantograph includes features that you can only find in blockchain applications. As a user, you can build your communities, host quiz campaigns, chat with friends, send gifts, and even send photos /videos. For blockchain use, users can send/receive tokens, create tokens, organize airdrops, and tons of advanced features.
Pantograph is a social networking platform that can be of great help for your business. You can reach many specific communities within the app and run campaigns like quizzes, lottery, etc. This is also where you can chat directly with customers and listen to their input to build a brand. Plus, you benefit from the user’s resources of other communities in the app.